Graphic Designer Working
Traditional image-making operations follow a specific sequence. Most printing operations begin with art and copy (read text) preparation. Once the material is properly arranged, it is photographed to produce transparencies. If an image is to be printed in full color, then color separations are made to provide a single-color image or record which can be used to produce the single-color printing plate. Note that with the advances in technology, digital prepress is replacing steps in this process, including digital artwork and plates.
The traditional digital Lithographic Art Department is most commonly built around the Macintosh computer platform, the Adobe Suite of design software (or similar software package) and the Pantone Color Matching System. These applications can satisfy litho prepress needs from initial concept art for product design or conversion of existing electronic art for a "litho friendly" application.
Best Management Practices & Pollution Prevention
Waste can be reduced most efficiently from the inception of the printing project through graphic design choices. This can be discussed during the pre-design or pre-production meeting. While the customer takes the lead at this meeting, also present should be the design firm, printer, ink company and color separator. Options to be considered may include: preparing electronic layouts that use the most efficient image size to the press sheet size, reducing paper waste at the later stages of cutting and binding; examining alternatives to inks containing heavy metal or other hazardous pigments; decreasing the amount of ink coverage of the layout; and using non-coated, non-bleached paper and recycled papers.
Providing artwork and mockups in digital format will also help minimize costs and materials.
For access to vendors who may supply alternative materials and equipment, see the PNEAC Vendor Directory.